Expert Ratings

Ease of use
Promo Offers
Customer Support

Pros and cons

  • Wide choice of bets
  • Abundance of payment systems
  • Hight coefficients
  • An abundance of bets during the game

Quick Facts

  • 400 000 Players


  1. Registration
  2. Offers
  3. Payments
  4. Market
  5. Line and betting on
  6. Platform and mobile betting
  7. Products
  8. Verification
  9. Licenses
  10. Restrictions
  11. Conclusion


The British bookmaker William Hill is one of the largest and most famous in the world. It was founded in 1934 by William Hill - at the time when bets were illegal in the UK. Starting with taking bets on grayhound racing and horse racing by phone, mail and credit, Hill's company, after legalizing bookmaking in its modern form, has grown into one of the largest PLC networks. In 1998 BO starts offering its services online.


Bookmaker company accepts bets on sports on the Internet and "on the ground". By 2015, the company had one of the largest networks in the United Kingdom out of 2,270 betting points, approximately 3 million active online department clients, and 1,600 employees in the UK, Gibraltar, Israel, Italy, Spain, Bulgaria, the United States, Australia and the Philippines. On the American market, William Hill was released in 2012. It is also one of the largest corporate bookmakers in Australia.
William Hill has several sites for bets on sports and other services in the .com, .us, and other domains.

Registration at William Hill

  1. Open the website of the operator and click on the “Join Now” button. It is located in the top right corner of the page and will open a web form.
  2. Fill in the required information which includes a username, password, and a security question.
  3. The next step would be to select a currency and daily betting limits (which is optional).
  4. Once you’re done, you can proceed to the deposit page and claim your William Hill welcome package to boost your bankroll.

See also:


William Hill offers a 100% deposit bonus of up to $100 to all players from Canada. Here’s how to obtain the bonus:

  1. Open William Hill CA by using the button above and copy the William Hill promo code for Canada in your clipboard
  2. Fill in the requested information to open a new account;
  3. Enter the promotional code in the required field;
  4. Complete your first deposit;
  5. Place a wager and you will receive the bonus of up to $100.

Important Terms and Conditions

  1. This promotion is only available for new customers;
  2. To obtain the bonus you need to make your first deposit;
  3. Only deposits of at least $10 qualify for this promotion
  4. The offer is open to Canadian players only. Also, the currency of your account must be Canadian dollars to qualify;
  5. The welcome bonus can’t be combined with any other promotions for new players;
  6. The bonus is restricted to the William Hill sports book. It doesn’t apply to other sections such as Poker, Vegas, Bingo etc
  7. You need to wager the bonus 8 times within 90 days before you can withdraw it. While the wagering requirements might seem comlicated, they are quite achievable if you’re planning to play in the long term. The sheer amount you need to stake is a bit high, but you have full three months. Other bookies usually limit their players to only 30 days or so.

The main purpose of the rollover condition is to prevent people from opening an account with the sole purpose of claiming the bonus and instantly withdrawing it. It’s a standard practice in the sports betting industry and William Hill Canada is not an exception.

See also:

Payment Options


You can replenish the account in the bookmaker's office "William Hill" through 18 universal payment methods, most of which require instant crediting of funds. Among the methods of deposit and withdrawal are five popular in Russia, Ukraine and CIS countries - QIWI VISA Virtual, WebMoney,, QIWI Wallet and Yandex.Money.

The minimum deposit amount, depending on the system of payments, ranges from $ 10 to $ 40.

Withdrawal of funds

The withdrawal of funds from William Hill is possible through about half of the available universal payment methods, including QIWI VISA Virtual, WebMoney.

The minimum withdrawal amount for most payment methods is $ 10.

William Hill does not charge a commission for deposit and withdrawal. The list of payment methods you will find below in this review "William Hill" and in the "personal account" of your game account.

Account currencies

On the site "William Hill" you can open an account in euros, dollars, pounds, Australian and Canadian dollars, Danish and Swedish kroner, Hong Kong dollars, Japanese yen, Singapore dollars and Swiss francs.

See also:


  • Football
  • Ice Hockey
  • Tennis
  • Basketball
  • Futsal
  • Volleyball
  • Handball
  • Biathlon
  • Figure skating
  • Curling
  • Ski race
  • Skiing
  • Jumping from a springboard
  • Motorcycles
  • Snowboarding
  • Snooker
  • Rugby Union
  • Combat sports
  • Floorball
  • Formula 1
  • Hockey with a ball
  • Chess
  • Politics
  • Entertainment
  • Rally
  • Luge sport
  • Skeleton
  • Ski freestyle
  • American football
  • Australian Football
  • Running trotters
  • Baseball
  • Boxing
  • Cycling
  • Water polo
  • Golf
  • Skating
  • Cricket
  • Athletics
  • Rugby League
  • Nordic Combined

Line and betting on


The William Hill bookmaker line is one of the widest. In 2015, the office accepted stakes for more than 60,000 football matches. There are 28 kind of sports in "William Hill". The average margin is about 8.1%. There are more than 250 markets for large football matches. On William Hill website are presented wagers for statistics, possession, warnings. Another feature of this bookmaker is that instead of Asian odds he offers the European handicap. In addition to single and multy, there is kind of betting, like a system.


The choice of stakes for sports in William Hill in live is also great. Special attention should be paid to bets on events that will occur in the interval of the match (for example, 5-minute). The margin of the bookmaker William Hill for betting during the event is approximately 7.3%.

Maximum and minimum bids

The minimum amount is only $ 0.05, and the maximum stake in William Hill for most major sporting events reaches several thousand dollars (~ $ 3,800).

Special functions

The William Hill bookmaker has an option such as Cash In: it allows you to get out of bet with a profit during the match or on order to minimize losses.

Platform and mobile betting

William Hill uses the OpenBet software, one of the market leaders for online gambling software. The services of the company OpenBet, founded in 1996, are also used by such famous bookmakers as Ladbrokes, Paddy Power, Betfair, SkyBet, Betway and others.

The bookmaker has apps for iOS and Android devices, their users are available bets on sports, casinos and live casinos, games, bingo, broadcast matches, registration, fund entry and match-center. Download William Hill applications directly from the site, they are not represented in the Play Market and the AppStore


The site "William Hill" offers users the following products and services:

  • sports and eSports stakes;
  • casino and live casino;
  • poker
  • games
  • bingo
  • scratch cards
  • slot machines (slots);
  • financial betting
  • virtual sports

The site has a match center with sports statistics and broadcast matches. To view some events, you must have a positive balance or make a bet on the previous day.

Verification at William Hill

Bookmaker company "William Hill" checks the identity documents and the age of the user documents. To play this bookmaker you need the following documents:

a copy of both sides of the credit (debit) card used by you;
a copy of the identity document, with a photograph (passport, driver's license);
A copy of the agreement for the credit (debit) card you used.
All data in the documents should be clearly visible. The company insists that the client close the middle 8 digits on the front side of the card and 3 security code symbols on the back. These documents can be sent by fax (to number 0808 2801485) and by e-mail (to with an attachment in JPEG format.


The bookmaker company William Hill has several licenses for organizing and taking bets on the Internet:

The Gambling Commission of the United Kingdom;
Gibraltar's Gambling Commission;
General Directorate for the Regulation of Gambling in Spain;
Customs Service of Italy;
Gambling Commission of Tasmania;
Committee for the Control of Gambling Nevada.


Attitude to professional players and speculators in William Hill is neutral, that is, if a speculative game is discovered, the highs will be lowered.

BO "William Hill" forbids customers to have more than one game account. Users who are multi-accounted will not be able to use the services of the site.

Summary and Conclusion

For a company which has been in the business for so many year, you would expect a top service and you get one. The overall content on the site is excellent and perhaps the only thing that could maybe improved would be the overall design and layout (online and mobile) because it can feel a bit heavy. But that’s a small nit-picking thing and shouldn’t really be a deal breaker because there is a lot of value in odds on the site.