Expert Ratings

Ease of use
Promo Offers
Customer Support

Pros and cons

  • A variety of matches to bet on
  • Live betting feature
  • Relatively high odds
  • Massive deposit bonus
  • SMS betting
  • Elaborate website
  • Instant withdrawals
  • Availability of virtual games
  • No jackpots
  • Lack of cash out feature
  • Not well marketed in Kenya and it’s a new bookmaker

Quick Facts

  • The bookmaker has majored in marketing its mobile app via mobile madness promotion
  • The company was established in Kenya in 2016
  • Premier bet bookmaker is controlled and run by Editic company
  • Premier bet bookmaker was founded in the UK and has their headquarters in London


  1. Interface
  2. Registration
  3. Mobile App
  4. Offers
  5. Payments
  6. Market
  7. Line offers
  8. Support
  9. Conclusion


The premier bet is a United Kingdom Based bookmaker operating in most European countries that’s France, Romania amongst others. The bookmaker was introduced to Kenya in 2016 by the Editec company which is in charge of premier bet gaming and lotteries coordination in Africa. Premier bet operates via their highly optimized website as well as via several established physical premises across the country. The bookmaker’s popularity is slowly heightening as they offer all the latest markets and features in addition to their premium services like live streaming of games and ability to bet as one streams the match. Premier bet bookmaker offers the highest welcome bonus of Ksh.2000 on first deposit to their users compared to other bookmakers. Premier bet bookmaker also conducts other promotion known as mobile madness which ensures that a user gets one free bet weekly after placing six bets. The only condition for this promotion is that the user bets using their mobile app and stakes only on matches with an odd of over 1.5. The bookmaker is popular due to its many incentives offered that’s the bonuses and promotions like free bets.


Registration for new users would require the individual to click the register button on the top right position of the bookmaker’s webpage. Then the individual will be taken to the registration page which would require them to fill in their personal details as well as secure their accounts via a password. After registration, the user will attain a 100 percent deposit bonus of up to Ksh.100 after their first deposit.

Otherwise, the user may decide to directly access the bookmaker’s registration page by visiting

Mobile app

The premier bet has a fully developed android application that bettors can use in placing their bets however the app does not allow all features on their website. The app makes premier bet betting company’s markets easy to access thus streamlined navigation for users. The app is small-sized thus downloading it from Google play is affordable by approximately every punter and additionally, the application utilizes fewer internet data bundles. This mobile app has the same color shade as the bookmaker’s official site however highly varies in features offered. Unfortunately, the application faces some shortcomings which include; failure to allow live streaming feature as well as live betting property which is allowed by the bookmaker’s website. Additionally, only Android users can access the benefits of using this mobile application as there is no iOS mobile application for the bookmaker thus cutting out iPhone and iPad users.


On language selection Premier bet bookmaker offers three linguistic options to its users which are; English, French and Portuguese. The language diversity may be due to the bookmaker’s presence in different African countries using at least one of the three languages as their national language. The bookmaker offers live streaming capabilities although the live streaming pane only shows the ball’s position and movements which is quite entertaining. Additionally, the streaming feature also boosts live betting accuracy thus it’s more of a premium service to punters. The bookmaker also has a news section via which they update their customers on any new developments concerning the betting site that’s the “What’s new” icon.

See also:

Payment Options

The three payment methods authorized by the bookmaker are Mpesa, Airtel money, and vouchers. Payment procedures that are depositing and withdraw requests are processed almost instantly thus making Premier’s payment methods efficient.

See also:


Premier bet offers a large pool of markets for its users ranging from sport betting events to virtual games and online casinos. Sports betting market covers football option, basketball, Tennis, Baseball, Boxing, Ice hockey and the other many sporting options on the bookmaker’s line. Casino market has several entities under it too which entail; Roulette, Red Queen blackjack, Keno Kick off among other options. Finally, the bookmaker offers the virtual game market which entails sports events virtual games that’s computer ran games. They are easy to stake on as one has the opportunity to stream the various matches of a virtual team and determine its strengths thus choosing the correct possible outcome is considerably easier. This bookmaker also allows live betting on football events as well as other sporting events which are live and accessible via


Customer Support

In case of inquiries, users are allowed to contact the customer care agents of Premier bookmaker anytime and get their concerns resolved accordingly. This bookmaker offers a number of contact options on their website which entail; Email, facebook, twitter or one is also allowed to visit their physical premise that’s at the address P.O BOX 2533 along Muranga road at Twiga Towers Nairobi Kenya. To get more details on contact information users are expected to visit

Summary and Conclusion

Premier bet being new in Kenyan bookmaking industry may not be very popular however the bookmaker has used different strategies to attract more customers such as the registration bonus for first time users. The bookmaker offers all services and features offered by other betting companies however they try to make their services unique by using incentives and promotions.