Pros and cons
- Live betting feature
- Results and live score feature
- Instant payment processing
- An elaborate website that’s easy to navigate
- SMS betting
- Lack of cash out features
- Unavailability entertaining features like live streaming
- Very few bonuses
- The bookmaker is owned by Acumen limited company
- mCheza is only operational in Kenya
- The bookmaker was established in 2015 in Kenya
mCheza bookmaker though young in Kenya’s betting industry has been able to make notable progress which people associate to a number of factors. Some of the assumptions on the reason behind the company’s fast progress may be due to their market approach crowned by the name selection, in other cases analysts claim that the bookmaker’s success is associated to the open-minded audience and fast-growing betting industry of Kenya. However, the key reason behind the success of mCheza could be highly associated with the bookmaker’s color shade selection. The yellow and green color shades related to Kenyan vegetation and jerseys gives most punters the patriotic feeling thus promoting the company’s market projection. mCheza is owned by Acumen communications Limited which is a successful marketing and communications company in the games and sports industry. Acumen limited has mCheza licensed and regulated by the Betting Control and Licensing Board (BCLB) of Kenya, license no.833. mCheza offers bettors an entertaining, robust, secure, reliable and professionally managed gambling portal. This bookmaker has been using several promotion procedures which include Karibu Rafiki bonus, and jackpot. The Rafiki bonuses are systematic and have seen mcheza market itself a great deal and they are offered in a defined procedure;
- 100 percent of the bet value for first referral
- 75 percent from your friend’s referrals bet value
- 50 percent of the second referral’s friend bet
mCheza has partnered with Intralot company for its technology department. Intralot is responsible for the bookmaker’s gaming systems and transactions systems, innovative game content, sports betting management and interactive gaming services.
mCheza uses English in their website as well as a mobile app which is relatively convenient since most punters in Kenya are conversant with the language. This bookmaker has majored on the business part of betting thus made their application and website highly user-friendly foregoing the entertainment factors featured in other bookmaker’s sites. mCheza bookmaker offers live score feature in the live betting market as well as a results option. This ensures bettors using the bookmaker don’t struggle to try to analyze sporting events in other live score platforms which are complex to navigate at times. The user-system interface, as well as customer-bookmaker interface, is well catered thus ensuring smooth betting experiences and loyalty from customers.
For registration new user are offered two options which are; registration via an SMS by sending the text “Cheza” to 29888 using the Safaricom numbers they want to be registered with, alternatively punters are expected to register using the bookmaker’s online registration form which one may access by clicking on the Register icon on the website
And proceed to fill in the details requested.
mCheza has introduced the mobile app feature recently to boost the betting experience from its users. The mobile app is only compatible with Android devices and it’s downloadable from the bookmaker’s official site.
mCHEZA often runs promotional offers valid for a limited time period. At the moment, the sportsbook offers ksh50 Free Bet Daily Bonus available from 27th Jan to 30th April 2018.
mCHEZA accepts deposits only with the help of the M-Pesa service, and uses the same service to withdraw money. Players can easily make deposits through a site or a sms, which greatly speeds up the process.
- Go to the MPESA Menu on your mobile phone
- Select Lipa na M-PESA and then select Paybill
- Enter the business number 295525
- The Account name is MCHEZA
- Enter the amount to transfer to your account
- Enter your MPESA PIN
- Confirm that all the details are correct, then send.
- Wait for an Mpesa Transaction confirmation SMS
It is easy to withdraw money from mCHEZA to Mpesa. This is accomplished by sending an SMS to the mCHEZA short code. Simply type “cashout” followed by a hash tag and the amount. Then send the SMS to 29888. For example, to withdraw Ksh 500, SMS cashout#500 to 29888 To withdraw, send cashout#amount to 29888.
Like all other bookmaker’s mCheza has progressed in ensuring the presence of a large market coverage in order to attract more customers. All gamblers want is a variety from which they may be able to choose and mCheza bookmaker has been able to offer a lot if not the most markets compared to other bookmakers. The bookmaker’s market is offered in two major entities that’s sports betting, and virtual betting. Sports betting market in mCheza covers major and minor sporting events all over the globe. These sporting activities range from football, basketball, hockey, rugby, baseball among other options under this market. The sporting events are arranged in order of leagues, date of match and country from which the teams emanate which makes the bookmaker’s website navigation easy. The other major market is the virtual betting which entails virtual world cup, keno, velosport among other virtual options illustrated at https://www.mcheza.co.ke.
- Ice Hockey
- American football
- Field Hockey
- Alpine Skiing
- Up to 108 different types of bets available for each sport.
mCHEZA tries to copy the best line offers from other world giants in the world of betting and copes with it perfectly, since it has already proved itself in the Kenyan market.
mCheza bookmaker has standby customer support agents and has offered a variety of option through which clients can reach them. To contact the bookmaker’s agents one may opt to use one of their phone numbers +254 (0)709 042 000, +254 (0)780 229 888, or +254 (0)709 229 888. Alternatively, users may go for the email addresses firstname.lastname@example.org, email@example.com, or firstname.lastname@example.org. mCheza has a 24/7 live customer support line that is always ready to help in attending to any issues raised by punters while interacting with the bookmaker. The bookmaker also offers a live chat option where one can text them directly via the online portal. The chat icon is located at bottom right of the bookmaker’s website.
Summary and Conclusion
mCheza has been able to gain a relatively high market advantage after using the technique of referral bonuses which has motivated users in compelling more punters to enroll to the platform. Additionally, its website and mobile app theme create the patriotism notion in user’s minds crowned by the name which depicts the bookmaker’s mission of engaging the community and ensuring responsible gambling in Kenya.