Expert Ratings

Ease of use
Promo Offers
Customer Support

Pros and cons

  • A simple website which is easily accessible
  • Low minimum stake
  • Numerous promotions and bonuses
  • Instant payment processing
  • Lack of pro bettor features
  • Customer care reluctance to respond to customer complains

Quick Facts

  • The bookmaker is owned by Betway limited
  • Auditing is done by eCogra Casino regulators


  1. Registration
  2. Interface
  3. Offers
  4. Payments
  5. Market
  6. Line
  7. Support


Betway bookmaker is owned by Betway limited which is registered in Maltese, licensed and regulated by the gambling commission of Great Britain. Betway limited group owns a couple other casino and bingo brands with Betway being the largest. The name Betway is a household name retrieved by the company following their aggressive advertisement on British sports teams and UK TV as well as Radio. Betway bookmaker was launched in Kenya in the year 2015 then was licensed and regulated through the Betting Control and Licensing Board (BCLB) of Kenya. Regardless of their noticeable projection into the Kenyan betting industry, the company is globally under crisis since Casino control commissions are promising to close the bookmaker’s operations due to the many unresolved complaints from users. There have been claims that their bonuses aren’t released in time, the customer service sometimes is not responsive and some punters claim that the company’s casino is manipulated. However, the claims aren’t verified by our team and following their uncertainty, we did a practical test of the same on the Kenyan brand and it seemed that the issues may be hitting only European punters. Some of the complaints such as the Casino manipulation may be from the unlucky users since the bookmaker is routinely audited by eCogra and user’s information is encrypted using an SSL system which makes it hard for any of the bookmaker’s personnel to be biased towards certain users. This bookmaker’s website is kept simple thus easily loads over a low internet connection and it's accessible via


For one to bet on Betway, they must be over 18 years old and go through the sign-up process. To sign up, new users are expected to select the sign-up icon on the top left of the bookmaker’s homepage in their online portal.

Then, the user will be offered a registration form in which they fill their phone, password, and email to acquire Betway accounts. Betway also offers a referral program where a new user may indicate in case they were invited by inserting a promotion code during the registration process.

Mobile App

To get the Betway Bookmaker app, one should click to the Betway app link at the bottom of their site or visit Betway App has some key benefits to the users which entail:

The app design is simple and streamlined thus ensuring fast loading even with a low internet connection as well as minimal data usage.

Users receive push notifications for exciting promotions and upcoming fixtures.

A full selection of local and international markets with multiple market types.

The app is supported in Android and iOS devices thus one can possibly download either version of the app by clicking on the links provided on the app page of Betway bookmaker’s site.


Betway bookmaker has invested a lot in ensuring a smooth interaction of the users and their site. The online portal’s layout, simplicity and clarity guarantees ease of use and access. The bookmaker supports the English language as the only and main language used within the platform which is relatively common amongst Kenyan bettors. Betway bookmaker also offers live scores and sporting events statistics thus saving on punter’s time during match analysis in their staking process. They also have a blog insider page where they keep their users updated of new developments in sporting events which one can access at This feature makes the bookmaker’s portal informative and amusing to rely on as gamblers are able to have a good betting experience. Betway, however, lucks entertaining features like live streaming of sports events due to their focus of making their website simple and easy to navigate. Thus pro gamblers may not be very satisfied with the services especially if used to sites which major in Casinos and offer complex premium services.

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Betway offers loyal customers many generous rewards that consist on granting them "Free Bets" based on a tiering system dependent on bets placed on consecutive days.

Betway Sign Up Bonus

One reason why it's worth your time signing up with Betway, other than the great range of betting markets, odds, live streaming, live betting, promotions and user features, is of course the Betway new customer bonus. The Betway registration bonus is one of the best welcome offers for new customers in the betting industry.

New Customer Free Bet Up To £30

Betway are currently offering new customers a first deposit free bet up to a maximum of £30.
As part of the Betway registration process, you will need to check the box title “I wish to receive the Sports Welcome Bonus offer". If you do not check this box, you will not be able to claim your Betway welcome offer.
Once you have completed your Betway account registration form, you will be be asked to deposit funds into your new account at which point your bonus will be immediately credited to you.

Betway Plus Loyalty Scheme

Betway Plus gives customers the opportunity to earn Plus Points by placing bets at Betway sportsbook, and exchange those points for rewards and gifts.
Betway Plus is comprised of six tiers - blue, silver, gold, platinum, diamond and prive. The more points you earn, the higher the level of rewards you will have access to.

How Does Betway Plus Work?

Betway will give you 5 Plus Points for every £10 that you bet on Betway sportsbook. The more you bet, the more Plus Points you earn.
Betway Plus is a six tier rewards scheme. Earn points and earn access to higher levels.

  • Blue - 0 points
  • Silver - 5,000 points
  • Gold - 25,000 points
  • Platinum - 75,000 points
  • Diamond - 1,000,000 points
  • Prive - 2,500,000 points

Betway Plus Terms

Please note that your Plus Points will expire if you do not place a bet within 90 days of your previous bet.

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Payment Options

Betway allows three banking options which are Airtel money, Safaricom mPesa through pay bill number 880185 and vouchers. The three means are used for depositing money into the online portal account while mpesa and airtel money are also the means available for making withdrawal requests. Banking requests are processed immediately with minimum amount being Ksh.10 and the maximum amount being Ksh.70000. To access the banking information of Betway Kenya one is advised to check

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Betway offers a diverse market categorized under sports betting and Casino betting. Sporting events cover options entailing; Soccer, basketball, tennis, ice hockey, cricket, handball, golf, boxing, rugby, cycling and other premium options which involve jackpots, live betting, 4toscore and virtual betting on the sports events. On casino betting, Betway bookmaker offers numerous options some being Blackjacks, Carnaval, Big Top, Avalon, Thunderstruck among other options from which bettors can choose. The markets and their various staking options are well organized on their online portals thus gamblers easily maneuver through the selections.

  • Football
  • Jackpots
  • Casino
  • Basketball
  • Tennis
  • Ice Hockey
  • Cricket
  • Handball
  • Golf
  • Boxing
  • Rugby
  • Darts
  • Volleyball
  • Bowls
  • Baseball


Customer Support

Betway offers many mediums through which customers can contact them:

  • Live chat via the chat option in the bookmaker’s website
  • Phone call: +254 205 142 400.
  • Airtel toll-free: 0800 730 300.
  • Email:
  • Whatsapp: +254 777142400
  • Facebook: /BetwayKenya
  • Twitter: @Betway_KE

For more information on the contact information of Betway, visit their customer support page

Summary and Conclusion

Betway seems to be having more promotion offers than any other bookmaker in Kenya. Some of the noticeable promotion options entail: Win 30000 prizes in 30 days, Welcome bonus, Betway Rewards and refer a friend. All these acts as loyalty programs which ensure more bettors join the platform and continue enjoying the bookmaker’s services.